- It's been around for a long time: I first started blogging in 2004 and blogger was the natural choice. It was from Google and blogging was fashionable. There was hardly any talk of SEO. My friends expect me to blog about my life and feelings on this blog.
- Good for SEO: Google, Microsoft Bing, Yahoo and other search engines know my blog. Whenever someone searches for keywords that match with my blog, my blogger blog comes up in the search results. If I tried moving the content to a new blog, I'd be stupid to lose out on the SEO 'juice' that I've acquired all through the years.
- Custom Domain: Blogger announced custom domains (better than the FTP publishing). Blogger redirects the blogger blog to a domain or sub-domain, as in my case (http://blog.sridharmachani.com). Blogger still hosts all the files and the old URLs/feeds still work, no problem!
- Avoid the hard work: Using the custom domain feature on the blogger has been as simple as creating a CNAME record with my domain and specifying the custom domain in the blogger settings. Moving a blog is not easy and can screw up all the posts, comments, images and other attachments. It gets complicated when moving from blogger to WordPress, but being the adventurous freak that I am, I did try and it worked well.
- Personal branding: My WordPress blog worked well, but there was always a nagging feeling that my blog had to be moved to my personal domain and add to my brand value (whatever that is!).
The point is to blog, so why make a big deal about it? After working with WordPress for the last few years, it was refreshing to compose a post on the blogger (simple and fast). I agree that the design falters on the blogger when compared to awesome WordPress themes and plugins, but this time, I'll stick to the content. For a change, I don't have to get squeezed between SEO and design constraints.
This is my blog and I'll just write!